San Francisco Business Times: SF-Marin Food Bank rebrands, improves subject-verb agreement
Reposted from the San Francisco Business Times
Written by Renée Frojo
Article originally published by the San Francisco Business Times, Jan. 3, 2014
View the original story here >>
United by the same mission to fight hunger in their surrounding communities, the San Francisco and Marin food banks made a smart decision when they coupled up to become one.
While this blissful matrimony was made with little compromise and lots of support, like many new marriages one thing remained tricky — whose name to use.
First known as the San Francisco and Marin Food Banks, the combined organization seemed like a couple unwilling to compromise, leaving it with a plural name for a single entity that caused a flurry of “subject-verb agreement nightmares,” in the media and elsewhere, according to organizations spokesperson Blain Johnson.
As a result, the organization dropped the “s” and became a singular Food Bank. But still, there was a lack of clarity that the joint nonprofits were actually operating as one. According to Johnson, that too, “didn’t show cohesive unity because we had both names on our logo.”
So to clear up any further confusion, the organization has once again changed its name and logo to more clearly reflect its harmonious union.
Tethered together by a hyphen, from here on out the nonprofit shall be known as the SF-Marin Food Bank. This way, the organization is represented as one unit without losing either of the branch’s individual identities.
The organization’s new logo also is more unified, no longer differentiating between the heart and the heart-shaped apple.
Designed pro-bono by Addis Creson — which has worked with the SF-Marin Food Bank for over 20 years — a spokesperson said new design “more clearly reflects” the joint organization’s singular mission: to end hunger in San Francisco and Marin.