Guadalupe Gonzalez is the Bilingual Community Connections Manager at the San Francisco-Marin Food Bank. She leads our Peer Navigation program for Community Markets, a new model of food access the Food Bank is developing together with community partners. Community Markets are grocery store-style sites, open multiple days a week, where participants browse and choose the nutritious, culturally relevant foods that work best for their families. At Food Bank-led markets, Peer Navigators — volunteers with lived experience of food insecurity — help participants find and access local services like housing, employment, utility assistance, and digital literacy support.
“The web of services in San Francisco is so big and accessing them can be daunting,” Guadalupe says. “Having someone who’s been through similar experiences and knows how to navigate these systems can make all the difference.”
Guadalupe knows this challenge because she experienced it first-hand. Born outside Mexico City, she moved to the Bay Area with her family when she was eight. Her mom spoke some English; her dad didn’t. As things got harder and her mom worked longer hours, Guadalupe started filling the gaps. She enrolled her younger sister in after-school programs. She figured out school systems on her own. For a while, people assumed she was her sister’s mother because she was the one showing up to pick her up.
When it came time for college, she was the first in her family to go through the process. By the time her sister applied three years later, Guadalupe could walk her through it. Her sister still thanks her for that.
“The help to get through these systems is often there,” Guadalupe says, “but it can feel inaccessible and overwhelming to find it without support from someone who’s been there before.”
The Peer Navigation program works the same way. Peer Navigators are volunteers recruited from the communities they serve, and Guadalupe helps train and support them so they’re ready to meet participants where they are. After someone finishes shopping at a Community Market, a Peer Navigator can sit down with them, learn what they need, and provide a warm referral — making a phone call, setting up an appointment, or gathering information so a participant can walk into a meeting prepared.
“We already have so many things that are put on us,” Guadalupe says. “Navigating services to help you navigate life should not be the burden.”
Guadalupe got into this work because she spent years as the person in her family who figured out the systems first. Now she’s making sure other people don’t have to do that alone.

On Wednesday mornings at the San Francisco-Marin Food Bank’s Marin warehouse, Matelina, who goes by Mattie, sorts through pallet boxes of donations, checking expiration dates before anything reaches the shop floor. She’s been volunteering multiple days a week since 2019.
Every week, food banks across California use data to figure out where hunger is growing and which neighborhoods need more resources. That data shapes how we get food to families in need. When it disappears, the families don’t — we just lose the ability to see them.








“Hunger doesn’t just go away because you stop counting it.”



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