Category: Community Markets

Holly Finds Food, Dignity, and Joy at the Community Market

November 24, 2025

A Bright Start 

Sunlight streams through the floor-to-ceiling windows of the Western Addition Community Market. The space is modern and welcoming, with the cheerful energy of a neighborhood bodega — energy matched by Holly. We met her as she moved excitedly through the aisles of produce and groceries, planning out what she would take home. 

“Some greens, applesauce, potatoes, carrots, eggs. Oh my god — peaches, nectarines, grapes,” she exclaims. “It is really a blessing to come here.” 

A New Way to Shop 

For six years, Holly has relied on Neighborhood Food Pantries for fresh produce each week, helping her avoid hard choices between paying bills or going hungry. When the Western Addition Community Market opened in July, it offered her a new way to shop. Now, Holly decides exactly what she takes home, how much, and when she picks it up. 

“It’s like shopping through Safeway,” she says, calling it “top-of-the-line food.” 

 Community Markets are open multiple days each week with flexible hours, making it easier for people to shop when it works for them.  

That flexibility matters to Holly, who is currently out of work and managing the ups and downs of her mental health. 

“You go in and everything is organized,” she says. “I’ve been to a lot of pantries, but this pantry here is the best. You walk through here and you pick what you want. You don’t just have to take it.” 

Simple Joys, Real Respect 

At the Western Addition Community Market, Holly savors the small, human moments of grocery shopping that many take for granted: tapping on watermelons and smelling ripe produce. 

“It makes me feel good,” she says. “You smell it and you know it’s fresh. It makes me feel good to be able to touch what I get.” 

For Holly, those simple acts restore dignity and a sense of normalcy for her in a period marked by unemployment and financial strain. The market helps ease her fears of hunger, giving her confidence that she can put meals on the table. Just as importantly, she values the respect she feels every time she comes to shop. 

“Even though I’m at my lowest right now, I feel like I have something,” Holly says. “They’re treating me with respect. Even though I’m not working, I feel respected. It’s dignity.”

Finding Nourishment and Community at El Colibrí Community Market

October 17, 2025

For Veronica, finding help has often meant navigating a maze of complicated systems without much support to guide her through.

When her daughter was diagnosed with cancer in 2021, those challenges deepened. After her daughter’s remission in 2023, the family left the hospital without work or housing. Soon after, Veronica was diagnosed with breast cancer. The gaps in the safety net became even clearer when even putting food on the table was no longer certain.

“I tried applying for CalFresh and was told my household income was too high, even though my husband is underemployed and I’m unemployed,” she said.

With so many needs and so few options, it was hard to know where to turn.

But then Veronica and her family got connected to the San Francisco-Marin Food Bank’s pantry at La Raza Community Resource Center, now known as Mercado El Colibrí. It became a steady source of stability for her family, a place where they could count on fresh groceries and friendly faces during difficult times.

“My daughter loves fruit — we almost always get lots of fruits and vegetables,” she said. “With the food I get from El Colibrí, I make her pan con pollo, a traditional dish from El Salvador.”

El Colibrí is one of the Food Bank’s new Community Markets, created with trusted partners like La Raza to make access to nutritious food easier and more dignified ,and facilitate connections to vital social services. This partnership helps ensure families like Veronica’s can find healthy food and a welcoming space whenever they need it most.

“I like being here,” she said. “It helps me socialize, make friends, and relax.”

Where Food and Connection Meet

Community Markets are reimagining what it means to access food with dignity. These welcoming, grocery store–style spaces make it easier for people to get the food they want and need, when it works for them. Open multiple days each week with flexible hours, each market offers fresh produce, groceries, and culturally relevant foods. Importantly, these community-centered environments couple access to healthy food with direct connections and referrals to vital immigration and social services. 

Lucia Ruiz, Senior Program Manager at the Food Bank, said Community Markets mark an important shift in how the Food Bank approaches ending hunger. “The model is more flexible and participant-centered,” she said. “It provides dignity and convenience by offering food alongside service navigation and referrals. When we talk about addressing the root causes of hunger, we have to think about how to lift people out of poverty. Combining food access with supportive resources helps make that possible.”

Eight Community Markets are planned to open over the next year, some operated by the Food Bank and the majority operated directly by our community partners. The first partner-led Community Market to open is La Raza’s El Colibrí in the Mission District. To mark its official expansion to multiple days of service  — increasing its capacity to serve more families — and the market’s integration of critical services directly available for participants, La Raza held a ribbon cutting ceremony to welcome all to Mercado El Colibrí. 

“With our new community market, we plan to serve up to 1,000 families weekly to provide healthy food and help them get the vital wraparound services they need, and all in one place” said La Raza Community Resource Center Executive Director Gabriel Medina. “Once our food seekers are here, not only are they given more choice, all of our food seekers can connect to services like immigration, both affirmative and defensive, citizenship naturalization, women’s support groups, diaper bank, case management. It’s a concept our families sorely need more of.”

The event included remarks from community members and the Food Bank. “We are grateful to partner with La Raza Community Resource Center,” said Noriko Lim-Tepper, Chief Officer for Strategic Partnerships, Advocacy & Voice. “We celebrate La Raza’s Mercado El Colibrí as not only a resource providing access to healthy food but a center for vital services for our community.”

Essential to the vital resources available at Mercado El Colibrí is the concept of community, which is a foundation for Veronica. What began as a source of help during an especially dark time has become a place of belonging and where she now volunteers every week, welcoming others with the same warmth she found there.

“When you are treated with respect, you feel welcomed,” she said. “Everyone deserves that.”

Transforming Food Assistance in the City That Shaped Her: Irene’s Story

January 16, 2025

For Irene Garcia, the Bay Area isn’t just where she lives — it’s who she is. “I was born and raised in San Francisco,” she says. “Giving back to my community is part of who I am to my core. For me, working here, living here, and breathing here is just natural.”

Irene’s deep connection to her community brought her to our Food Bank nearly 11 years ago. Starting as a neighborhood representative, she supported our partners in Bayview-Hunters Point and Visitacion Valley then eventually San Rafael and Novato. Over the years, she’s continually found new ways to serve her neighbors and expand her impact with us. Two years ago, Irene became the Food Bank’s Associate Director of Community Building, where she’s helping to take on one of our most exciting and transformative initiatives: Community Markets.

Co-developed with our dedicated partners, Community Markets reimagine food assistance to better meet the needs of participants. These markets look and feel like grocery stores, allowing individuals to browse and choose nutritious food items in a dignified setting. They also connect individuals to vital services that address the root causes of hunger.

“Ending hunger isn’t just about handing out food — it’s about lifting folks out of poverty,” Irene says. “If you’re only managing hunger, you’re not solving the problem. Combining food assistance with wraparound services is how we support people in building stable, thriving lives.”

The markets are designed with convenience and accessibility in mind, featuring permanent or semi-permanent indoor locations with extended hours. They will be open at least two days a week and will help support participants who previously relied on Pop-Up Pantries. This reflects our commitment to serving as many people as possible as all Pop-Up Pantries close by June 2025.

Irene is grateful to work alongside a passionate and motivated team dedicated to helping food assistance in San Francisco and Marin evolve to meet the community’s changing needs. “Working with people who are just as collaborative and committed to innovating, finding solutions, and making things better is why I’ve stayed [at the Food Bank] for so long,” she says.

The Community Markets program is just one example of how all of us — from the Food Bank to community partners and supporters like you — are working together to transform our services and find lasting solutions to the root causes of hunger.