Building from Experience
Guadalupe Gonzalez, Bilingual Community Connections Manager at the San Francisco-Marin Food Bank, remembers what it was like to figure out complex systems on her own.
Born outside Mexico City, Guadalupe moved with her family to the Bay Area when she was eight. Her parents spoke little English, so she enrolled her younger sister in after-school programs and helped the family manage daily life.
“The help to get through these systems is often there,” she says, “but it can feel inaccessible and overwhelming to find without support from someone who’s been there before.”
Years later, when her sister went to college, she thanked Guadalupe for paving the way.
“Having someone to guide you through those processes makes such a difference,” Guadalupe says.
Now, Guadalupe is bringing her own experience to the work of building out the volunteer-led Peer Navigation program for the Food Bank’s newly launched Community Markets.
More than Food
Community Markets are grounded in the belief that drives Guadalupe’s work and all of ours at the Food Bank: no one should have to struggle to access food, housing, or health resources.
“Community markets are the next evolution of the food pantry,” says Adam Hoffman, the Food Bank’s senior program manager, direct service.
Together with trusted community partners, the Food Bank is launching this innovative model to address hunger and its root causes. Designed to resemble neighborhood grocery stores, Community Markets let participants choose the proteins, produce, and culturally relevant foods they bring home, and are open multiple days each week. The program centers on respect for participants and the power of choice.
“Here, you have the ability to choose the day that meets your individual schedule, and you can come any time during that day,” Adam says.
Expanding Access
Over the next year, the Food Bank and its partners will open eight Community Markets, some run directly by the Food Bank and others led by community organizations.
Community Markets led by our partners are pairing food access with the other services they offer to create a more seamless experience for participants. And markets run by the Food Bank are offering referrals and guidance from Peer Navigators, trusted community volunteers who use their own lived experience to help neighbors find and access local services.
“What makes the Peer Navigators program so powerful is that it’s built for the community, by the community,” Guadalupe says. “The web of services in San Francisco is so big and accessing them can be daunting. “Having someone who’s been through similar experiences and knows how to navigate these systems can make all the difference.”
Two Food Bank-led Community Markets, China Basin and Western Addition, launched in June. And, El Colibri Community Market, operated by La Raza Community Resource Center in the Mission District, opened Aug. 15.
Meeting Urgent Needs with Innovative Solutions
Gabriel Medina, La Raza’s Executive Director, is grateful for another way to reach the neighbors who need it most.
“Food is a fundamental doorway to our services,” he says. “In a community market, we can not only offer the basic groceries that we have here, but we can also offer more intentional space and connection to our case managers and other resources. Also, with this market, we can keep food a lot longer because it’s a dedicated space. We don’t need to move it, so it can stay here until the next day.”
El Colibri expects to serve 1,000 participants weekly by the end of October. And, over the next three years, we have the goal of serving up to 4,500 households every week through Community Markets.
With food insecurity at historic levels and critical supports disappearing, Community Markets are one way the Food Bank is stepping up to meet people where they are and help neighbors keep food on the table, even when times are uncertain.
“Community markets are so important, especially today,” Guadalupe says. “We want participants to feel like this is their market, their choice, and that they’re receiving the best quality items. We hope to build community, so participants feel safe and supported.”

On a sunny Thursday afternoon in the Bayview, Danielle scopes out tables of fresh produce at the Bayview Church of Christ neighborhood food pantry. She’s bringing them home to her mom, who she’s been caring for full-time for the last 13 years. The weekly visits to this pantry, part of the San Francisco-Marin Food Bank’s Neighborhood Food Network, have become woven into their daily life — even sparking Danielle’s creativity.
A Partnership That Changed Everything
When Spices Make the Difference
Alma loves to cook for her husband, her daughters, and her neighbors. Sisig sizzling in the pan. Chicken congee, fragrant with fried garlic and spring onion. Tilapia steamed with tomatoes and garlic.
During the COVID-19 pandemic, the Food Bank launched Pop-Up Pantries across San Francisco and Marin in response to surging food insecurity. Alma went to the Stonestown Pop-Up during this time, grateful for a reliable food source while she was working but still struggling to make ends meet.
Susie has deep connections to Chinatown, which is why she still volunteers here despite living in the East Bay. She worked at Chinatown Community Development Center for 19 years building affordable housing. “I saw that these folks really lived with very little income,” she recalls. “A lot of them worked in the United States for decades, but they never got their Social Security because of under the table pay. They’re hardworking, but they’re struggling.”
Sunlight streams through the floor-to-ceiling windows of the Western Addition Community Market. The space is modern and welcoming, with the cheerful energy of a neighborhood bodega — energy matched by Holly. We met her as she moved excitedly through the aisles of produce and groceries, planning out what she would take home.
Even when you’re mission-driven, it can take a few turns to find someplace where your work truly reflects your values and you can see its impact every day.
When Jeni decided to donate her late husband’s red Ford Ranger to the San Francisco-Marin Food Bank, it wasn’t just about parting with a vehicle. It was about honoring his life in the community he cared about.
For Veronica, finding help has often meant navigating a maze of complicated systems without much support to guide her through.
Where Food and Connection Meet
At the Food Bank, we believe food is a human right. Recent policy wins at the state level are helping move us closer to a future where everyone in California can count on consistent access to healthy food and a stronger safety net.
A New Home on the Greenway
Earlier this year, John moved from Kenya to San Francisco to be closer to his daughter and her two children after his wife passed away. John now lives in the bustling Western Addition neighborhood, navigating a new country, a new community, and a new way of life.
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