The Heart of The Fillmore: A Q&A with Adrian Williams

March 23, 2023

On a beautiful, late Wednesday morning, we visited the Rosa Parks Senior Center, where members of The Village Project packed grocery bags to be delivered to community members, primarily senior citizens, in San Francisco’s Fillmore District, also known as the Western Addition.

As we approached several picnic tables assembled into a large rectangle, we could see Adrian Williams, Executive Director of The Village Project among her staff moving quickly through an efficient assembly line to fill green plastic bags with groceries — a typical morning for her. She has been a longtime partner of the San Francisco-Marin Food Bank, where community-based organizations that offer food as part of their other programming can come to purchase food for a few cents a pound.

The Village Project, founded seventeen years ago, began as a program to ensure the youth in the Fillmore/Western Addition communities had access to food and enrichment during the summer, when school was closed, and school lunches weren’t available. It has since evolved to include a yearly summer program for youth, afterschool program, free celebratory events for Kwanzaa and Mardi Gras, grocery deliveries to local families and seniors, and more. It’s all due to Ms. Adrian’s profound passion for youth and her unique ability to identify community needs, and tailor her approach to finding and utilizing resources.

“Ms. Adrian is an amazing part of the community who’s adapted her programming to meet the needs of the neighborhood,” said Food Bank Program Coordinator, Benson Truong. “We are lucky to have partners like her and hope to continue supporting The Village Project in their mission to feed the community.”

We caught up with Ms. Adrian during her break from the assembly line to learn more.

woman grabbing oranges to pack into plastic bags

Food Bank: Why did you start The Village Project?

Ms. Adrian: We started in 2006, during the height of violence in this community. I was working in Oakland [and] my grandbaby was growing up [in the Fillmore]. I was taking my grandbaby to school one day on California Avenue and passed by this park — [I saw people] throwing frisbees, dogs were bouncing, people on blankets. Then it dawned on me, I don’t see that in the Western Addition.

[Because I show up for my community by feeding people], I was concerned about how the babies* eat during the summer. I talked with my boss and told him that I wanted to volunteer [in the Fillmore] and feed the babies, and that’s how The Village Project started. [I would] come over on Wednesdays, knock on doors and tell the parents “Let me have your babies,” and I’d take them out on field trips to the Aviation Museum and feed them. For some, it was their first time riding BART.

Eventually, the babies would ask for more. I decided to take a leave of absence from my sales job at a Xerox dealership. My boss held my workstation for two years, [but I got hooked], so I just told him, “I can’t come back.” And that was basically the start of The Village Project.

FB: The Village Project’s website boast the Mardi Gras, San Francisco Style and Seven Days of Kwanzaa events; are there other events that The Village Project hosts?

Ms. Adrian Williams: We also have a community barbeque to kick off the summer. I’m also into the blues, honey, so we have a free blues concert.

My stuff is free, and somebody told me a long time ago that people don’t value free; I tend to disagree. I think it’s just the way you present it. People are prideful, and in the era I grew up in, pride was very important in my community.

FB: What does food mean to you?

Ms. Adrian: I grew up in the South, and we had wonderful lunches. We had real cooks in the kitchen, and we were poor. Growing up, lunch was a major meal for me. So that was one of my concerns, that the babies had food to eat. I guess that’s Southern because I’m always trying to feed people.

FB: Do you want the legacy of your work to continue into future generations?

Ms. Adrian: My daughter is the president of the Fillmore Corridor, so she’s already walking in my footsteps working with the community.

FB: It’s Women’s History Month. What does Women’s History mean for you and your community?

Ms. Adrian: I have a strong history of women [in my family]. I used to always wonder why the male person was often missing in the community, and I figured out why when we got older. In the old days, if you’re subsidizing, you could lose your income if you moved a man into your house. Well, my mother, Ruth Williams, who was the strongest person, worked three jobs, and was always astute. She literally changed legislation in the state of Louisiana to allow women on welfare to have a man stay in their household. It just amazes me how much humanity is deprived because of certain economic situations. That’s how my mother was, strong, extremely strong woman.

* When Ms. Adrian says “babies,” she is talking about young children/youth in general, not just infants and toddlers.

A Coalition of Trust

April 28, 2022

When COVID hit, many folks looked to their place of worship for resources and guidance. This came as no surprise to Guillermo Reece, Lead Liaison for the San Francisco African American Faith-Based Coalition (SFAAFBC). The reason? As a faith-based advocate for his parish, he’s seen firsthand the trust and responsibility that community members place in their churches.  

“Instead of calling their social worker, or contacting the city, they’ll contact the liaison in the church: ‘I have this issue going on. Where do you suggest I can go to get help?’”  

Addressing Existing – and Worsening – Food Insecurity 

The SFAAFBC is a coalition of 22 churches that works to end health inequity in San Francisco’s African American community. Founded in 2015, their mission — addressing “Health, Hunger, and Homelessness” in San Francisco — became even more urgent as the pandemic began affecting all three.  

As research continues to point out, health gaps and food insecurity rates have increased for many of our Black/African American neighbors over the past two years. And as Guillermo says, “there was always food insecurity” in the parish, even before COVID began. 

Luckily, SFAAFBC isn’t an organization that waits for a solution. When they recognized the rising need in their community during the early stages of the pandemic, SFAAFBC leadership approached the Food Bank.  

“Through that conversation, we developed a relationship with them centered on responding to what their community needs,” said Irene Garcia, Program Manager at the Food Bank. “SFAAFBC has been critical in reaching San Francisco’s African American community and we’re constantly learning from them.”  

It’s More Than Just Food 

To better reach their parish, SFAAFBC and the Food Bank use a food hub model to get groceries out to the community. First, the coalition splits into two groups of 11 churches, so each church receives groceries every other week. Every Saturday, the Food Bank drops off pre-packaged boxes of food at SFAAFBC’s joint site with TogetherSF. Each church sends volunteers and support staff to the site to bring back their allotted number of boxes for their parish. Families can then swing by their respective churches and pick up their groceries. The rest of the food boxes are home-delivered to parishioners, often seniors, who can’t come by in person. 

Currently, SFAAFBC serves 840 families every Saturday through this mix of home delivery and distribution from different church locations. Over the past two years, food has become a vehicle for delivering more than nutrition to their parish. SFAAFBC’s holistic approach allows them to target the root causes of food insecurity by caring for the whole person. 

“During the pandemic, the food we were receiving from the Food Bank was very important to deliver to people who were positive for COVID. It’s developed into such a wonderful program to reach the community. When they come to the church, they can get food help, spiritual help, referrals to housing, mental health, education, and other agencies. It’s a one stop shop,” said Guillermo.   

Beyond Crisis Support: What the Community Needs 

 As Guillermo notes, food can open the door to other services. So, both SFAAFBC and the Food Bank are looking for ways to build and expand the scope of the program as the partnership continues growing.  

“This has evolved into a very pivotal and important part of our service to the community. It’s also created a conversation of what the community needs,” said Guillermo. He is quick to point out that certain dietary needs and preferences, health conditions, and medications can affect the foods folks can eat.   

“When I think of SFAAFBC, I think of a group of people who are committed to advocating on behalf of their community and sharing what is and isn’t working. This feedback loop helps us partner to provide better access for parishioners who may have trouble attending a pantry. I’m excited to be a part of the next phase of our partnership,” said Irene.  

Irene is also looking forward to the potential of creating similar programs with other community partners: “Providing home deliveries, or implementing a food hub model that’s super flexible, are on the horizon for more food pantries.”  

Guillermo is hopeful for what the upcoming year will bring, in part due to ongoing conversations with the Food Bank about making the program healthier and more equitable for the community.  

“With more communication and more partnering, I believe we will be able to continue this successful program in the future.”