The Heart of The Fillmore: A Q&A with Adrian Williams

March 23, 2023

On a beautiful, late Wednesday morning, we visited the Rosa Parks Senior Center, where members of The Village Project packed grocery bags to be delivered to community members, primarily senior citizens, in San Francisco’s Fillmore District, also known as the Western Addition.

As we approached several picnic tables assembled into a large rectangle, we could see Adrian Williams, Executive Director of The Village Project among her staff moving quickly through an efficient assembly line to fill green plastic bags with groceries — a typical morning for her. She has been a longtime partner of the San Francisco-Marin Food Bank, where community-based organizations that offer food as part of their other programming can come to purchase food for a few cents a pound.

The Village Project, founded seventeen years ago, began as a program to ensure the youth in the Fillmore/Western Addition communities had access to food and enrichment during the summer, when school was closed, and school lunches weren’t available. It has since evolved to include a yearly summer program for youth, afterschool program, free celebratory events for Kwanzaa and Mardi Gras, grocery deliveries to local families and seniors, and more. It’s all due to Ms. Adrian’s profound passion for youth and her unique ability to identify community needs, and tailor her approach to finding and utilizing resources.

“Ms. Adrian is an amazing part of the community who’s adapted her programming to meet the needs of the neighborhood,” said Food Bank Program Coordinator, Benson Truong. “We are lucky to have partners like her and hope to continue supporting The Village Project in their mission to feed the community.”

We caught up with Ms. Adrian during her break from the assembly line to learn more.

woman grabbing oranges to pack into plastic bags

Food Bank: Why did you start The Village Project?

Ms. Adrian: We started in 2006, during the height of violence in this community. I was working in Oakland [and] my grandbaby was growing up [in the Fillmore]. I was taking my grandbaby to school one day on California Avenue and passed by this park — [I saw people] throwing frisbees, dogs were bouncing, people on blankets. Then it dawned on me, I don’t see that in the Western Addition.

[Because I show up for my community by feeding people], I was concerned about how the babies* eat during the summer. I talked with my boss and told him that I wanted to volunteer [in the Fillmore] and feed the babies, and that’s how The Village Project started. [I would] come over on Wednesdays, knock on doors and tell the parents “Let me have your babies,” and I’d take them out on field trips to the Aviation Museum and feed them. For some, it was their first time riding BART.

Eventually, the babies would ask for more. I decided to take a leave of absence from my sales job at a Xerox dealership. My boss held my workstation for two years, [but I got hooked], so I just told him, “I can’t come back.” And that was basically the start of The Village Project.

FB: The Village Project’s website boast the Mardi Gras, San Francisco Style and Seven Days of Kwanzaa events; are there other events that The Village Project hosts?

Ms. Adrian Williams: We also have a community barbeque to kick off the summer. I’m also into the blues, honey, so we have a free blues concert.

My stuff is free, and somebody told me a long time ago that people don’t value free; I tend to disagree. I think it’s just the way you present it. People are prideful, and in the era I grew up in, pride was very important in my community.

FB: What does food mean to you?

Ms. Adrian: I grew up in the South, and we had wonderful lunches. We had real cooks in the kitchen, and we were poor. Growing up, lunch was a major meal for me. So that was one of my concerns, that the babies had food to eat. I guess that’s Southern because I’m always trying to feed people.

FB: Do you want the legacy of your work to continue into future generations?

Ms. Adrian: My daughter is the president of the Fillmore Corridor, so she’s already walking in my footsteps working with the community.

FB: It’s Women’s History Month. What does Women’s History mean for you and your community?

Ms. Adrian: I have a strong history of women [in my family]. I used to always wonder why the male person was often missing in the community, and I figured out why when we got older. In the old days, if you’re subsidizing, you could lose your income if you moved a man into your house. Well, my mother, Ruth Williams, who was the strongest person, worked three jobs, and was always astute. She literally changed legislation in the state of Louisiana to allow women on welfare to have a man stay in their household. It just amazes me how much humanity is deprived because of certain economic situations. That’s how my mother was, strong, extremely strong woman.

* When Ms. Adrian says “babies,” she is talking about young children/youth in general, not just infants and toddlers.

CROps: Community Feedback on the Menu

June 14, 2022

Tomatillos. Collard greens. Tilapia. Black-eyed peas. What do all these items have in common? Well, for one, they’re all pretty darn tasty when cooked. They’re also all part of the new Culturally Responsive Food Options pilot at the Food Bank – CROps for short. Every week, participants at Cesar Chavez Pop-up Pantry and Rosa Parks Pop-up Pantry, in the Mission and Western Addition respectively, are presented with two additional food items that they can choose to take home, or decline. 

Creating a More Welcoming Pantry 

Tomatillos - part of CROps add onsCROps is an effort to provide more culturally responsive foods and more choice for our Black and Latinx participants, By supplying culturally relevant items people like and know how to use in the kitchen, this pilot hopes to increase satisfaction with the food choices offered, help us learn more about what people like and want to see, and create a more welcoming pantry environment.  

 

Some community members like Cliffton at Rosa Parks Pop-up Pantry are also eager at the prospect of influencing what foods may appear next: “it’s a wonderful thing, to have a survey to see what the community wants. I got the email, and I will be filling it out.” Surveys among participants helped decide what foods went into the first few weeks of the pilot, and now participant feedback will help decide what items are offered going forward. 

Community Response 

So far, the items seem to be striking a chord with participants. Victoria, a participant at Rosa Parks Pop-up Pantry, cooks for herself and the older gentleman she cares for. On the day we spoke, she had picked up both add-ons: green onions and white mushrooms.  Mushrooms and green onions are two add-on items offered through CROps

“Sometimes I don’t know the vegetables that they give out here, so the new items have been great for me, because they’re things I’m familiar with and already know how to cook. I know what I can do with them,” said Victoria. And what does she do with them? “I cook about as much Mexican food as I do food from my country – El Salvador. So, the green onions are great to make a carne asada, or a carne entomatada.”  

Maria holding up tomatillosWe also caught up with Maria at Cesar Chavez Pop-up Pantry, who is recovering from an operation on her stomach to remove a tumor: “I can’t eat out – my stomach is really fragile from the operation. Street food makes me sick. So, I need to cook at home, for my health.” New food and spice choices, like tomatillos and oregano, allow Maria to make comforting foods that aid her recovery.  

“The oregano that we had today – I use it to make salsa with tomatillo, oregano and a little onion. Then I top off my bean taquitos, and it’s really tasty.” 

“Just What I Need” 

Friends Sharon and Cliffton walk together to Rosa Parks Pop-up Pantry on Wednesdays, and they’ve both been enjoying the new CROps offerings. Once they get their groceries, they’ll go back to the kitchen together to whip up a menu for the week – but they cook separately. Their collard green recipes brought up a friendly rivalry. Cliffton says he has to make his “Southern style, with the bacon, salt pork or hog bone,” and Sharon opts for “more of a Brazilian green. I love the flavor of garlic in my greens.”  

Despite how their cooking may differ, they agree that the new options are a welcome addition. As Sharon, who is disabled and lives in a senior community in the Western Addition, told us, “People in our age group tend to go through dietary restrictions, so this was most accommodating for me.”  Cliffton and Sharon with their groceries

She also shared that food from the pantry is helping her stay fit “just by changing my diet, and the way that I prepare food for myself. I love mushrooms and fresh vegetables – they’re actually things that I can use at home. The add-on items are just what I need.” 

Looking Forward 

What’s next for the CROps pilot? Food Bank staff will be evaluating the feedback from participants to learn more about participants’ preferences, and how best to continue providing more choice and culturally responsive foods that folks want and enjoy cooking. Through this feedback loop, we hope to continue an ongoing dialogue with participants about how we can offer more options they want and are looking for through our pantry network.