The San Francisco-Marin Food Bank participated in the Food Bank Finals Challenge, asking fans of the Golden State Warriors to prove they were more generous than Cleveland Cavaliers fans during the 2017 NBA Finals. The campaign was a big success, with nearly $20,000 raised to feed neighbors in need.
The story was also picked up by a number of local media outlets, including:
We even put together our own PSA
Paul Ash was also interviewed on KTVU’s Mornings on Two program